Dr. Anita Sengar

• Ph.D. (Management), Indian Institute of Technology, Roorkee, India
• MBA (Marketing), Maharishi Dayanand University, Rohtak, India
• Bachelor of Engineering (IT), University of Rajasthan, India

• Associate Professor, School of Business, University of Petroleum & Energy Studies, Dehradun from January 2019 – till date
• Assistant Professor, School of Business, University of Petroleum & Energy Studies, Dehradun from August 2016 – December 2018
• Assistant Professor, Department of Management studies, DIT University, Dehradun, from July 2014 – July 2015.
• Senior Lecturer, College of Engineering, Roorkee , Uttarakhand, from September 2010 – December 2010.
• Lecturer, College of Engineering, Roorkee , Uttarakhand, from September 2006 – August 2010.

• Rural marketing, E-learning, Sustainability, Customer engagement.

• Qualified UGC- NET JRF in June 2010.
• Qualified UGC- NET SRF in April, 2013.
• Co – PI of the Project titled Improving Teaching Effectiveness in E- Learning Environment.
  Source of funding: Received David A. Wilson Award for Excellence and Innovation in Higher Education Teaching & Learning (2017-2018 ) which is an International Competitive Research Grant funded by Laureate for the project titled: Improving Teaching Effectiveness in E- Learning Environment for two year duration 2018-20
  Duration: 2 years (2018-20)
  Amount funded: INR 17,00,000
• Co- PI of the Project titled: Socio-Economic Value Creation through Forest Bio-Residue Based Energy Generation in alignment with the UN’s SDGs ( A joint project with IIT Roorkee)
  Source of funding: National Mission on Himalayan Studies (Ministry of Environment, Forest & Climate Change (MoEF&CC))
  Duration: 1 year (2019-20)
  Amount funded: INR 91,00,000
• Noel Deerr Gold Medal Award of the Year 2012–13 at the 71st Annual Convention of STAI (Sugar Technologists' Association of India)

• Dwivedi, A., Dwivedi, P., Joshi, K., Sharma, V., Sengar, A., Agrawal, R., .& Barthwal, M. (2022). Local leader's impact on adoption of renewable energy generation technology by rural communities in the Himalayan region. Journal of Cleaner Production, 131479 (ABDC – A, WOS, Scopus, Impact factor – 9.27).
• Dhingra, T., Sengar, A., & Sajith, S. (2022). A fuzzy analytic hierarchy process-based analysis for prioritization of barriers to offshore wind energy. Journal of Cleaner Production, 345, 131111 (ABDC – A, WOS, Scopus, Impact factor – 9.27).
• Sengar, A., Sharma, V., Agrawal, R., Dwivedi, A., Dwivedi, P., Joshi, K., Sharma, P.K. and Barthwal, M., (2020). Prioritization of barriers to energy generation using pine needles to mitigate climate change: Evidence from India. Journal of Cleaner Production, 275, 123840. (ABDC – A, WOS, Scopus, Impact factor – 9.27).
• Sharma, V., & Sengar, A. (2018). Mobile Governance for Affordability and Profitability/Feasibility. In Innovative Perspectives on Public Administration in the Digital Age (pp. 227-238). IGI Global.
• Sengar, A., Sharma.V., & Agrawal, R. (2017). Market Development through Integrating Value Chains - A Case of Patanjali Food & Herbal Park. Emerald Emerging Market Cases, 7(4), 1-22 (Scopus).
• Sengar, A., Sharma.V., Agrawal, R., Jain, N., & Jain, P. (2016). A Case Study Of Patanjali Ayurved Ltd - Offering Consumer Products With ‘A Blue Ocean’ Strategy. The Case Center.
• Sharma.V., Agrawal, R., Sengar, A., & Bharti, K. (2016). Nameless submission for responsible value chains. 3D IBA Journal of Management and Leadeship, 8(1), 42-46. (ISBN 2230 – 7524)
• Sharma.V., Agrawal, R., Bharti, K., & Sengar, A. (2016). Ram Rajya for Innovation and Enterpreneurship. 3D IBA Journal of Management and Leadeship, 8(1), 47-51. (ISBN 2230 – 7524)
• Sengar, A., Sharma, V., Agrawal, R., & Bharti, K. (2014). Prioritization of barriers to rural markets: Integrating fuzzy logic and AHP. International journal of business and emerging markets, 6(4), 371-394. ISSN : 1753-6227 (Scopus).
• Sengar, A., Sharma, V., Agrawal, R., & Bharti, K. (2014). Rural marketing: An answer to economic development in emerging markets. Indian Management, 53(1), 48- 53. (Business Standard)
• Sharma, V. Agrawal, R., Bharti, K., & Sengar, A. (2014). Marketer’s Mindsets: Key to Develop Bottom of the Pyramid Markets. Procedia- Social and Behavioral Sciences, 133, 169-179. (Elsevier)
• Bharti, K., Agrawal, R., Sharma, V., & Sengar, A. (2013). Innovative Product Development at the Bottom of the Pyramid. International Journal on Spirituality and organizational leadership, 1(2), 50-62. (ISSN no.: 2320-222X, Publisher: Bloomsbury)
• Sharma, V., Agrawal, R., Mahajan, R., & Sengar, S. (2013). Role of Qualitative Research Methodology in Radical Researches. International Journal of Business and Management Studies (IJBMS), 2 (1), 239-250. (ISSN: 2158-1479)
• Sharma, V., & Sengar, A. (2012). Rural Marketing: A Perspective. Indore Management Journal - Special Issue, 56-65. (ISSN No: 0975-1653)

• Noel Deerr Gold Medal Award of the Year 2012–13 at the 71st Annual Convention of STAI (Sugar Technologists' Association of India) at Hyderabad for research paper entitled “Vertical Business Integration: A Logical Prospective Evolutionary Step for Sugar Industry in India” under Management section

asengar@ddn.upes.ac.in